Tuesday, August 30, 2011

Social Media Growth

I am a super fan of social media. I love being connected with people and getting up to date information quickly. Even if you are not an avid user of social media like me, you can't ignore the rapid growth.

Search Engine Journal recently produced a serious of infographics to show that social media is not "over-hyped" but is a rapidly growing industry. A couple of the infographics that resonated with me were (click on the graphs to enlarge them):

There is growth shown in every age group and every age group is using social media.
More and more companies are using social media for marketing.

There has already been significant growth in this industry and this trend will continue to grow. As more and more people use social media, companies need to recognize this channel and include it as part of their multichannel approach.

How do you personally use social media? How does your company use social media? 

--L

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