I'm still in shock that it's August already. The summer is moving so fast!
DMI attends and sponsors Association of Fundraising Professionals (AFP) lunches. These lunches provide a great opportunity to connect with other people in the fundraising field. They recently had a very interesting article on their website (which is a great resource) regarding how to reach donors in an integrated way.
"Integrated marketing incorporates multiple channels in a combination that works best for the message. The message is consistent across channels and is seamless to the recipient."
The report provided a "snapshot" of what other nonprofit organizations "are doing to integrate their messaging." The main takeaway from the report was that not enough organizations collect physical addresses for online donors and not enough people collect email addresses for those they mail to. Also, the two methods need to coincide and have the same look and feel.
This is great information not only for nonprofit organizations but also for any company or business.
DMI knows how important it is to create an integrated direct marketing campaign. When we create project schedules we make sure to take into account all the other various outreach efforts and attempts to make sure the campaign flows smoothly.
How does your organization or company handle email and direct mail campaigns?
--L
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