A look back at trends in charitable giving

Back in March our Research Department had written a post regarding trends in charitable giving. This has been quite the hot topic for us here at DMI. 

Based on the survey that we had conducted, Research reported that "more people in 2010 say that they are donating to national organizations, perhaps driven by political considerations, or even specific issues like the BP oil disaster." 

This was pertinent in Fall 2010, and has once again been brought back into the forefront. From the Japan Earthquake and Tsunami, to the tornadoes ripping the South and Midwest, there have been lots of appeals from national organizations like the Red Cross. 

Research also found that "more donors are restricting their giving to known organizations, indicating perhaps the increasing importance of loyalty." It is crucial for people involved in the organization to be active participants in fundraising. You have to remind your donors to stay loyal to your organization.  

Stir in an unsettled economy, and it becomes even more important for Board members and volunteers to make their personal appeals to donors and potential donors. 

Historically, major disaster response has always pulled away from local giving. Especially with the new technologies of donating, it is now easier for people to respond to national organizations. But when people directly involved in the organization reach out personally, they have the power to make a huge impact in fundraising.

How does your organization handle personal asks? How do you remind your donors to stay loyal to your organization?

Please contact us for some ideas regarding these questions and for more information about our survey and our findings.

--L