How do you share content?

Our hearts and our thoughts are with those affected by the deadly tornado in Joplin, MO. Here are just a few ways to help!

If you were given that link to help those in Joplin, how would you share it? Based on a study conducted by AOL and Nielsen Online, they "found that 93% of internet users turn to email to share content, while 89% use social networks and 82% use blogs."

Those percentages do change however when you are sharing information to your friends. "Social networks are the top method for sharing content with friends, as 92% of users do so, while email is the most popular way to share with family (86%) and colleagues (26%)."

I think this study shows how important an online presence is for any type of company. Having the ability for people to share your message to others through email and social media is crucial in making a campaign successful. It has become a vital part of any type of marketing campaign. Since this is an emerging form of marketing, it is a great avenue to test messaging and brand recognition.

This is something that we at DMI have been researching for quite some time. What kind of experience and results has your company had in online marketing? What are your thoughts on this type of marketing?

Feel free to contact us to learn more!

--L