Hopefully everyone had a good President's Day weekend! Since yesterday was a holiday, I've decided to post Monday's DMI's Insights, today.
Today's article, Marketers' secret weapon: direct mail, from Direct Marketing News hits close to home because it aligns with what DMI believes in. Direct mail is a powerful resource and tool for any company or organization. Not only is direct mail spending expected to increase, "mail remains the largest channel in terms of direct marketing spending."
Also direct mail is "highly customizable, it enables marketers to communicate more information in a single package, it's trackable and it can be particularly effective when integrated with other media channels." You never want to mail to everyone and pray for the best. You want to make sure to customize your direct mail campaign by targeting and selecting the best possible prospects for your particular objective. Also, by tracking results, everyone is able to learn what worked and what didn't. This helps the campaign to be a circular and dynamic process instead of just a linear process. Using other media outlets such as television, radio, email, etc. is key in increasing the effectiveness of your direct mail campaign.
To learn more about DMI's approach to direct mail, visit our website Data Marketing, Inc. or feel free to fill out the Contact Us form!
I would love to hear your feedback on our comments section below on what your thoughts are about direct mail. Have you received any interesting direct mail lately? Does your company currently conduct any direct mail campaigns?
--L
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