I read an interesting article in The New York Times Magazine called A Better Way to Measure Twitter Influence. As the article states, the number of followers you have is "how people keep score on the site and compare themselves with friends and colleagues."
"But it turns out that counting followers is a seriously flawed way to measure a person's impact on Twitter." Which makes me feel better about DMI's Twitter account. (You know what will make me feel even better? If you follow us!)
So how do you measure your influence on Twitter? An independent research firm created something called the Influence Index. "It counts the number of times somebody's Twitter name is mentioned by other users (including retweets, which occur when one user rebroadcasts another's message)." So what they found was that it's not about how many people follow you but how many people are mentioning you.
So why does this all matter? If you were using Twitter as part of an overall marketing campaign, the main goal shouldn't be to attract tons of followers (granted that is important), but it should be to have people who support your organization or company mention your Twitter account to create the type of buzz you're looking for.
Do you agree with this article? Are followers just as important as your Influence Index? Is your organization or company looking to launch Twitter accounts?
--L
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