Happy belated Easter! How was everyone's holiday weekend? I surprisingly did not eat my weight in chocolate bunnies.
An article caught my attention in April's Direct Marketing News, titled Direct mail and digital most successful combo in driving customer acquisition. Yes, the title is a mouthful but this is something that we at DMI, agree with 100%.
The article discusses the recent "integrated marketing campaign" by TruGreen, a lawncare company. They used digital support such as updating their website to bolster their direct mail. They also re-designed their direct mail piece to be more dynamic by doing things like a scratch and sniff postcard and three piece self mailers. Also to increase the number of touches they had pop up stores open up in malls, commercials, sweepstakes, and telephone calls.
Incorporating many different touches into an overall campaign is what DMI is all about. We want our clients not to only focus on the direct mail portion of their campaign but to make sure they have a web presence, social media presence, and other digital avenues like radio and/or TV. It is important to capture the buzz surrounding your organization/company.
Let me know if you want to know more about "integrated marketing campaigns" or what we can do to help you have a more successful marketing campaign!
--L
No comments:
Post a Comment