How was everyone's weekend?
Most of my weekend was spent hanging out with my dog which may sound boring, but he is like the Tasmanian devil x 100! Besides chasing my dog around, I saw a Cinequest movie on Sunday. As I said last Friday, it's definitely a must!
Today's post is about an article from The Wall Street Journal. The article is titled Week In Ideas, which is a montage of various topics from the week. The topic that peaked our interest the most was from the psychology section. It touched upon ideas from an abstract in the "Personality and Social Psychology Bulletin" which found through various surveys that "people are more creative when they're thinking on someone else's behalf."
So what does this study mean for direct marketing? There is a benefit for getting creative input from other people and/or agencies, such as DMI. Internal creative teams are wonderful but having another opinion is definitely a bonus. We at DMI pride ourselves in being able to work with our clients' creative teams to produce a cohesive message. We are also a great resource if your company or organization does not have a creative team because we become your off-site team.
Please Contact Us if you want to know more information about our creative capabilities!
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--L
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