Direct Mail to the rescue!

It feels like I've been away from the blog for too long. I was on vacation last week but I'm back and ready to blog!

As many people know, the Post Office is in financial trouble and on the brink of default, per a recent article in Advertising Age Magazine. So what is the Post Office doing? They are developing programs to make direct mailing "friendlier in hopes of luring more revenue by reaching out to new users." Currently only "about 22% of businesses use direct mail." These programs will be part of a large TV campaign that is planned to air next year and is the first time the Post Office has "aggressively marketed" these types of programs.

One of the new programs is called "Every Door Direct Mail" which allows a company or an organization to "send out mailings that don't require specific addresses or names." You can drop off the pieces at your local Post Office and only pay 14.2 cents per piece for postage.

These new programs will allow direct mail to be much more cost effective and efficient. Direct mail is a large part of what we do here at DMI and we are constantly in talks with the Post Office to make sure we are informed and knowledgeable about these up and coming programs.

If you would like to learn more, please contact me!

--L