Guinness World Records!

Is everyone doing okay with all this heat? I'm starting to feel like I'm melting away.

To avoid thinking about the hot weather, I was browsing through a recent edition of Adweek, and came across an amusing article titled Record Makers. It was about companies setting Guinness World Records as a marketing ploy.

I started reading the article because I thought it was funny but then I realized that companies are actually benefiting from this type of marketing. They are gaining a lot of publicity and a lot of traffic especially through social media. Guinness spokesperson Jamie Panas says, "Record breaking is proving to be a unique promotional tool for companies looking to stand out. It's also a way to make a mark in actual history and be a part of something global."

Also I didn't know this but "brands holding official Guinness records are entitled to use that imprimatur in their marketing free of charge."

I immediately started thinking of things DMI could do, like producing the largest mail piece. I actually looked up the largest envelope record on the Guinness World Records website and the current record is 32 feet 9 in long and 23 feet wide. We could totally beat that!

Is there anything you would like to see DMI attempt? Is there anything that your company/organization has attempted or would like to attempt?

Maybe we can be in the record books together!

--L