Do we need to give up on QR codes?

I have been interested in QR codes since I started seeing them pop up all over the place. However, many people believe that QR codes are not useful as a marketing tool. I believe that if they are used correctly, they can be a powerful resource in a multichannel marketing campaign.

A recent article in AdAge agrees. The article highlights several successful QR code campaigns and also lists reasons why some QR code campaigns may fail. The main reason being:

•  No instructions. Not everyone knows what a QR code is and how to scan it. So it's necessary to include clear and concise instructions that include the benefits of bothering to make the scan. 

"Barcode usage in North America continues to expand in Q3 with 42.1% growth in the USA...compared to Q2." This means that people are now just starting to get the hang of these codes. When used effectively in direct mail, these barcodes can provide quick and easy access to your donation page, website, etc.

Has your company or organization given up on QR codes? If so, why?

--L