Our thoughts go out to everyone in Japan who was affected by the earthquake and tsunami. Click here for information on how you can help!
As many of you know, March is Women's History Month and SJSU Women's Studies is hosting many events all month long.
One of the events is a screening of the documentary "Sowing the Seeds of Justice: The Story of Cruz Reynoso." This film describes the life of Cruz Reynoso, who was the first Chicano Associate Justice of the California Supreme Court. The documentary was written and directed by Abby Ginzberg, an award winning documentary filmmaker who focuses on issues dealing with racial or gender discrimination and social injustices.
After the screening of the documentary, there will be a conversation session with both Cruz Reynoso and Abby Ginzberg.
All events are open to the public so I urge everyone to attend one of the many events.
Have a good weekend everyone!
--L
Friday, March 11, 2011
Wednesday, March 9, 2011
A look at trends of charitable giving
Today we have a guest blogger from our Research department to tell us about trends in giving! Take it away!
In late 2009 and again in late 2010, DMI commissioned five poll questions to be conducted by the Survey Policy Research Institute at San Jose State University. The questions were asked of respondents in the Silicon Valley area of California.
The results for the 2009 Survey can be found here, and the results of the 2010 Survey can be found here.
So what did we learn from the surveys? We inferred that the likelihood of a significant donation decreased between the end of 2009 and 2010, mostly for church based organizations, and that the public perception of the importance of Food Banks decreased more than any other type of organization listed, while the public perception of organizations promoting environmental issues increased slightly.
More people in 2010 say that they are donating to national organizations, perhaps driven by political considerations, or even specific issues like the BP oil disaster. There also appears to have been a shift in preference to Email solicitations at the expense of Postal mail, but Postal mail is still the most popular form of solicitation; there has been an increase in the None of the above option, indicating the emergence of a new solicitation method, perhaps social media driven. We can also see that more donors say they are restricting their giving to known organizations, indicating perhaps the increasing importance of loyalty.
In all, people still open their mail, and still want to be mailed, but appear wary of giving to new organizations, or to donating in general.
If you want more information about these surveys and our results, contact us!
--B
Monday, March 7, 2011
Selfless Creativity
How was everyone's weekend?
Most of my weekend was spent hanging out with my dog which may sound boring, but he is like the Tasmanian devil x 100! Besides chasing my dog around, I saw a Cinequest movie on Sunday. As I said last Friday, it's definitely a must!
Today's post is about an article from The Wall Street Journal. The article is titled Week In Ideas, which is a montage of various topics from the week. The topic that peaked our interest the most was from the psychology section. It touched upon ideas from an abstract in the "Personality and Social Psychology Bulletin" which found through various surveys that "people are more creative when they're thinking on someone else's behalf."
So what does this study mean for direct marketing? There is a benefit for getting creative input from other people and/or agencies, such as DMI. Internal creative teams are wonderful but having another opinion is definitely a bonus. We at DMI pride ourselves in being able to work with our clients' creative teams to produce a cohesive message. We are also a great resource if your company or organization does not have a creative team because we become your off-site team.
Please Contact Us if you want to know more information about our creative capabilities!
Also, don't forget to subscribe to our blog by entering your email address in the box on the right hand side!
--L
Most of my weekend was spent hanging out with my dog which may sound boring, but he is like the Tasmanian devil x 100! Besides chasing my dog around, I saw a Cinequest movie on Sunday. As I said last Friday, it's definitely a must!
Today's post is about an article from The Wall Street Journal. The article is titled Week In Ideas, which is a montage of various topics from the week. The topic that peaked our interest the most was from the psychology section. It touched upon ideas from an abstract in the "Personality and Social Psychology Bulletin" which found through various surveys that "people are more creative when they're thinking on someone else's behalf."
So what does this study mean for direct marketing? There is a benefit for getting creative input from other people and/or agencies, such as DMI. Internal creative teams are wonderful but having another opinion is definitely a bonus. We at DMI pride ourselves in being able to work with our clients' creative teams to produce a cohesive message. We are also a great resource if your company or organization does not have a creative team because we become your off-site team.
Please Contact Us if you want to know more information about our creative capabilities!
Also, don't forget to subscribe to our blog by entering your email address in the box on the right hand side!
--L
Friday, March 4, 2011
DMI's Community Weekend - Movie Edition!
I don't know about you guys but I am so ready for the weekend!
For today's Community Weekend, I wanted to talk about the Cinquest Film Festival. It is an independent movie festival that is right here in San Jose. "Cinequest remains one of the last big festival bastions for the discovery of new and emerging film artists."
It's a great opportunity to support our local art scene and see some quality movies! It is a 13 day event (started on March 1st) and movies are shown all over downtown San Jose.
Their website has a great interactive schedule/calendar so you can plan out all the movies that you want to watch. There's also movie info, trailers, and you can even buy your tickets online.
I've already purchased tickets for a movie this weekend and excited to see more!
So check out the website: www.cinequest.org
Have a great weekend!
--L
For today's Community Weekend, I wanted to talk about the Cinquest Film Festival. It is an independent movie festival that is right here in San Jose. "Cinequest remains one of the last big festival bastions for the discovery of new and emerging film artists."
It's a great opportunity to support our local art scene and see some quality movies! It is a 13 day event (started on March 1st) and movies are shown all over downtown San Jose.
Their website has a great interactive schedule/calendar so you can plan out all the movies that you want to watch. There's also movie info, trailers, and you can even buy your tickets online.
I've already purchased tickets for a movie this weekend and excited to see more!
So check out the website: www.cinequest.org
Have a great weekend!
--L
Wednesday, March 2, 2011
An insider's view into DMI!
Happy March everyone! Where is the time going?
It seems that we have finally settled into our new office (minus a few finishing touches).
One of the departments that changed the most was our Production floor. We streamlined the layout of the machines in order to increase efficiency. So what kind of machines are we talking about?
Let me introduce you to our "Winkjet!"
This inkjetting machine:
Leave a comment if you would like to know more about our Winkjet or our other machines, or if you would like to come by for a visit to learn more about DMI.
--L
It seems that we have finally settled into our new office (minus a few finishing touches).
One of the departments that changed the most was our Production floor. We streamlined the layout of the machines in order to increase efficiency. So what kind of machines are we talking about?
Let me introduce you to our "Winkjet!"
This inkjetting machine:
- Can inkjet 10,000 mail pieces per hour
- Handles stock sizes from 3"x3" to 11"x17"
- Not only inkjets but stamps envelopes and tabs mailers
- Requires only one person to operate the entire machine
- Prints variable data as well as simple graphic images
- Almost all of our projects run through this machine
Leave a comment if you would like to know more about our Winkjet or our other machines, or if you would like to come by for a visit to learn more about DMI.
--L
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