DMI's Community Weekend - Thanksgiving Edition!

Happy Thanksgiving! Thanksgiving is one of my favorite holidays. I love spending time with family and eating a huge feast!

If you are looking for an activity to help prepare your appetite for the huge feast there is still time to register for the Silicon Valley Turkey Trot! With registration you get a cool shirt and the proceeds benefit Second Harvest Food Bank, Housing Trust of Santa Clara County, and the Santa Clara County Children's Health Initiative.

Or if you want an activity after your Thanksgiving feast to burn off some calories, check out Christmas in the Park! They are having their opening ceremony this Friday, 11/25/11, at 5:30pm. I absolutely adore Christmas in the Park and everyone should go as many times as possible.

Have a wonderful holiday weekend! Gobble gobble!

--L

Happy Veterans Day!

Thank you to all the men and women who have served or currently serve our country. We are truly grateful.

--L

Imprint Indicia Advertising?

I can't believe how cold it has gotten over the past few days! Hope everyone is staying bundled up.

In the most recent MailPro magazine, there was an interesting article that caught everyone's attention at DMI, titled "Pilot makes perfect: USPS test indicia concept."

This article talked about a new initiative called Picture Perfect Imprint Indicia. This allows businesses to advertise on the imprint of the outer envelope as displayed in the sample picture below:

"Chrysler's test already has been used on an estimated 1 million mailpieces. Now USPS is interested in marketing this new enhancement to other current and potential permit holders as a way to add value to the mail and generate incremental revnue."





The USPS hopes this will appeal to businesses because it will "attract more attention and potentially improve the reading rate of their mailpieces."

I think this type of marketing has a lot of potential and can make direct mail much more personable.

What are your thoughts on this? Would a graphic on the indicia give you more of an incentive to open the mailpiece?

--L